Praise for Eric McLuhan’s Previous Work
“FIlled with interesting, charming, bewildering, and challenging McLuhanisms.”―Choice
“Eric McLuhan’s collaborations with his father gives a rich treatment of the tetrads, and one true to the elder’s written and cognitive style.”―Journal of Communication
“A surprising posthumous gift from Canada’s greatest cultural theorist. The collaboration with his son Eric has produced not only the most stimulating intellectual formulations but also the most welcome concessions to the norms of scholarship and argument since The Gutenberg Galaxy and Understanding Media.”―Letters in Canada